Razor

When the president of Razor approached me with an opportunity to revitalize their brand image, I sprang into action. The task at hand was to target the Millennial consumer base, envisioning Razor as not just a means of transportation but also as a source of fun and excitement with its range of new motorized products and enhancements. Collaborating closely with a dedicated team, we crafted captivating key visuals, engaging social media content, and dynamic style frames, all designed to be seamlessly integrated into a compelling anthem video.